Organizational Communication Dynamics at PT Perusahaan Gas Negara: A Case Study of Corporate Communication Strategies in Communicating the Net Zero Emissions (NZE) Policy to Internal Employees

ZHAFIRA, ALYA SHAFA (2025) Organizational Communication Dynamics at PT Perusahaan Gas Negara: A Case Study of Corporate Communication Strategies in Communicating the Net Zero Emissions (NZE) Policy to Internal Employees. Undergraduate thesis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro.

Abstract

Organizational communication plays a crucial role in conveying strategic policies to employees. As part of Pertamina’s Gas Subholding, PT Perusahaan Gas Negara (PGN) faces challenges in ensuring the understanding and implementation of the Net Zero Emissions (NZE) policy across all levels of the organization. This study aims to analyze the organizational communication dynamics at PGN in delivering the NZE policy and the communication strategies employed to enhance employees'
comprehension and engagement. This research utilizes a qualitative descriptive approach with thematic analysis to
identify communication patterns. The findings reveal that PGN implements a
combination of one-way and two-way communication through various formal and
informal channels. While this strategy has proven relatively effective, employee
engagement varies, particularly among those not directly involved in sustainabilityrelated aspects. Additionally, the hierarchical structure contributes to delays in
information dissemination.
The study concludes that PGN’s communication strategy establishes an effective
internal communication network for delivering the NZE policy. The strategy is
structured around four key organizational communication functions: command,
integration, persuasion, and network connectivity. Top-down communication
ensures policy alignment and message consistency, while persuasive efforts, such
as digital campaigns and mentoring sessions, aim to increase employee
engagement in supporting the NZE policy. However, challenges remain in
interdepartmental coordination and employee participation, especially among
those whose roles are not directly related to sustainability. To address this, PGN
adopts a flexible communication strategy, leveraging digital platforms, structured
feedback mechanisms, and cross-departmental discussions to enhance the
effectiveness of NZE policy communication.
Keywords: Organizational Communication Dynamics, Net Zero Emissions (NZE),
Corporate Communication Strategy, PT Perusahaan Gas Negara

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