Interaksi Parasosial Penggemar Grup Idol K-Pop NCT Pada Platform Instagram

Roihanah, Aisya and , Rino Andreas, S.I.Kom., MA. (2025) Interaksi Parasosial Penggemar Grup Idol K-Pop NCT Pada Platform Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

Abstract

The spread of K-Pop or Korean Pop as part of South Korean culture is growing rapidly. K-Pop is a characteristic of the appearance of people who are members of one or several groups known as idol groups. Idols present works that can attract the attention of fans. Social media is present as a means that can be used by idols and fans to stay connected with each other. Instagram is included in the social media platform that can help its users to express themselves through photos, videos, and captions in it. That way, it can bridge communication between fans and their idols even though they cannot meet in person. This study aims to analyze the parasocial interaction of K-Pop idol group NCT fans on the Instagram platform. Instagram social media was chosen for this study by looking at the responses or responses shown by NCTzen in the comments column. The researcher chose to use a qualitative method with a netnography approach to explore and understand the parasocial interactions that fans build towards their idols via the internet. The results of the study found three categorizations of the forms of parasocial interactions that NCTzens built towards their idols, namely parasocial interactions as support, parasocial interactions as a form of self-expression, and parasocial interactions as a form of special closeness.

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